Welcome.

Welcome to Artistry By Victoria, where luxury meets everyday beauty.

We're dedicated to enhancing your natural beauty with quality, durable beauty and lash supplies. Whether you're a beauty enthusiast, a beauty guru or a fellow lash artist, our products are designed to deliver elegance, quality and confidence in every look. Join us in celebrating beauty, one lash at a time!

The Face Behind The Tweezers.

Hi there! I'm Victoria , the founder and CEO of Artistry By Victoria.

As a licensed esthietican and beauty supplier, I specialize in a wide range of beauty services including Lash Extensions, Lash Lifts & tints, Brow Services, Makeup Artistry & SFX and Waxing.

Our Mission.

As a beauty professional and supplier, our mission is to provide all of our customers with exceptional services and high quality cosmetics that enhance and instil confidence and consistency within your daily beauty routine. I've always believed that beauty should feel effortless and empowering.

About The Brand.

Founded in January 2019, during my studies in Cosmetic Management at in Post Secondary, this brand was born from my passion for makeup, beauty, and business.

Originally a makeup brand, Artistry by Victoria has evolved into a comprehensive lash and beauty business, providing high-quality, durable, and luxurious products at accessible prices for all who seek to elevate and upgrade their beauty routine.

From the beginning, I was determined to bring the finest lash products to market. In my journey, I spent months researching, sourcing, and testing various eyelash vendors to ensure my brand only offered durable, reusable, and beautiful lashes.

In March 2019, I took my first lash extension course, becoming certified in classic, hybrid, volume, and mega volume techniques. I practiced relentlessly on friends, family, and mannequins, refining my craft to bring you lash services that boost not only beauty but confidence.

By October 2019, my brand launched its first line of mink lashes, quickly gaining popularity and selling out by December 2020.

When the pandemic hit in 2020, I found new ways to adapt and grow my business through Lash Extensions and Strip lashes. It became evident how my brand had been a source of confidence for my clients, and the positive impact it had on them fueled my own drive and passion.

Lash Artistry.

Since beginning my lash journey, I fell in love with the art and the confidence it gave my clients. That love pushed me to refine my skills through ongoing education and advanced training. Now, as a multi-certified artist and educator, I'm proud to have built a career rooted in passion and purpose.

Luxury Lashes

Our Brand's first product launch was our Mink Lash Collection. This Lash line features lashes that are lightweight, fluffy, cruelty free, and reusable. These lashes come in a variety of lengths, styles, and even colors, making it easy to find the perfect fit for any look.

Wax Artistry.

My waxing career began in January of 2025, and I specialize in providing both hard and soft wax services. I am committed to delivering high-quality, hygienic, and detail-focused treatments tailored to each client’s individual needs. My goal is to ensure a comfortable, professional experience while achieving smooth, long-lasting results and maintaining the highest standards of care.

ABV Creations

Our sister brand, ABV Creations was officially established in June 2023, but my love for creating began long before that.

Growing up, creativity was my safe place. In high school, I found comfort and escape through photography.

That passion followed me into post-secondary school, where I chose to further explore photography through a creative lens.

In 2019, my journey took a new turn when I studied Cosmetic Management and launched my own beauty business.
While building my brand, I quickly learned that entrepreneurship often calls on you to wear many hats.

As the cost of professional photoshoots added up, I picked my camera back up in 2024 and began photographing my own products and projects—bringing together my creative roots and entrepreneurial spirit in a way that felt full circle.

During the pandemic, I found myself spending more on logos, branding cards, stickers, and templates than I could justify. When my family gifted me a Cricut machine, I started experimenting, not knowing it would spark something so meaningful.
What began as a hobby quickly turned into a passion for designing and creating with my hands. By 2024, that passion expanded into custom party favours and personalized pieces made to celebrate life’s special moments.

Through courses, training, and hands-on experience, ABV Creations has grown far beyond what I imagined when I first started. I am incredibly grateful for this journey and for the opportunity to turn ideas into meaningful creations—helping others celebrate, express, and remember what matters most.

SHOP ABV CREATIONS!